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Boardroom: From Mall Shop Manager To Snowboard Brand Owner, Mason Davey Follows His Own Path

August 18, 2016

FROM BACKCOUNTRYMAGAZINE.COM BY ALEX SHOWERMAN APRIL 26, 2016 I first met Mason Davey, co-owner of Weston Snowboards, on a bootpack out to the Jackson Hole backcountry. I happened to be on one of his Backwoods snowboards, testing it during the Jackson Hole PowWow, a powderboard test where board shapers get together and compare notes on unique shapes. It was through our chat on the flanks of a mountain that I learned about Mason’s backstory. It immediately spoke to me, as it wasn’t too different from my own. A young gun moves to the big city to do what society really expects him to do—chase money and climb the ladder of success—only to learn that this path is terrible for mental and...

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