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    Weston-Freedom-of-the-Forests

    The Situation

    We’re a backcountry brand at heart. We live and thrive in the trees and mountains of our National Forests. These same mountains and forests are at the core of America's natural riches, and yet, today these treasures are threatened by unprecedented challenges. With budget cuts and wildfires becoming an increasing threat, our Forest Service is under funded to maintain the lands whose usage continues grown.

    As an adventure sports brand, we feel its our duty to encourage the continued care for, and use of, our National Forests. Without funding there will be no one to build trails to create access, no one to pick up the beer cans from inconsiderate visitors, no one to battle wildfires or plant trees.

    In such, we've assembled a coalition of brands that care just as much as we do and we’re taking to the road this winter with our Tiny House to encourage the snow community to cherish, conserve and play in their National Forests.

    We have a slew of stops on this journey and we'll be releasing more information as it plays out. We're planning a ton of awesome things from on snow demos, to backcountry 101 courses, to raging fundraiser parties, all to benefit the National Forest Foundation. Take a look at our event dates and partners below:

    The Tour

     

    The Coalition

     


    #NATIONALFOREST #ITSALLYOURS #GOPLAY #RIDEFREE #FREEDOMOFTHEFORESTS